These are some reasons why a cat might constantly lick itself:
1. Cats have barbs on their tongues, which they use to groom their fur and help clean their bodies. This is a normal self-cleaning behavior.

2. Licking their body can also be a way for cats to relieve stress, especially when they are scolded by their owners or in a new environment. Licking their fur can be a way to relieve stress.
3. Licking their bodies may also help cats regulate their body temperature. In summer, licking their bodies can help them cool down, while in winter, licking their fur can fluff it up and keep them warmer.