The reason why the cat keeps rolling around.
1. If a cat is rolling around because its back is itchy, you should check its back for parasites, skin diseases, or other illnesses.
2. When a female cat is in heat, she will roll on the ground to attract the attention of a male cat.
3. When a cat wants its owner to pet it, it will roll around and whine to please its owner. 
Do cats like to roll around?
1. Cats are very wary in unfamiliar environments and their bodies are tense. However, when they roll around, their bodies are relaxed, and they expose their most vulnerable parts to you. This shows that they completely trust you and want you to play with them and be affectionate. At this time, cat owners should pet them and give them some of their favorite treats. For example, I give my cat some Impressionist cat food. Also, spend more time with them.
2. When cats roll around, they may also be marking their territory by releasing their scent. Cats have a very sensitive sense of smell, and they often determine whether an area is safe by whether the scent is familiar to them. When a cat feels that a place is relatively safe, it will mark its territory with its scent. A cat's paw pads and fur are all ways of releasing its scent. After marking the ground while rolling around, other cats will not indiscriminately encroach on its territory.
3. Of course, rolling around could also be due to the female cat being in heat or after mating. If a female cat has not mated, she will have an estrus cycle about once a month during her adulthood. Hormonal changes during estrus can cause her to become abnormally excited, which can lead to her rolling around on the ground uncontrollably and meowing at night.